EDUCATION

Education includes traffic and driver education which ideally should start early in life and never end. Education also includes ongoing research into the causes of traffic accidents and crashes, which leads to future improvements and innovations in road safety. Public information, publicity campaigns and road safety-oriented media programs are also part of Education. Education can vary in type and intensity for certain target groups, but the overall goal is to target human behavior on the road and promote a community-wide safety-oriented mentality.